I'm Felicity, a human-centred senior product designer. I help businesses meaningfully connect with their users through thoughtfully designed digital products.

Product Design Claude Code Product Strategy UX Research UX/UI Accessibility Desktop & Web Apps Mobile Apps Wireframing Design Systems Product Design Claude Code Product Strategy UX Research UX/UI Accessibility Desktop & Web Apps Mobile Apps Wireframing Design Systems Product Design Claude Code Product Strategy UX Research UX/UI Accessibility Desktop & Web Apps Mobile Apps Wireframing Design Systems Product Design Claude Code Product Strategy UX Research UX/UI Accessibility Desktop & Web Apps Mobile Apps Wireframing Design Systems

Work

Tamanu Dashboard and Messaging
Tamanu Dashboard and Messaging

TAMANU

A complete electronic medical record system for hospitals and medical clinics

Case study →
DataTrak Desktop and Mobile
DataTrak Desktop and Mobile

DATATRAK

Comprehensive field data collection for low connectivity settings

Case study →
Tupaia Dashboard Classes App Admin Panel Activity App Admin Panel Charts Patient Portal

About

Felicity Ellison

I am a human-centred Senior Product Designer currently working as a Design Lead within the healthtech and data visualisation space.

My background in product management has given me a unique set of skills that allows me to design products with a true end-to-end, user-driven view. I believe exceptional design goes unnoticed by users as they are too busy doing the job they need to do. I have played a pivotal part in the successful launch of multiple digital products and features through a commitment to understanding problems and identifying solutions, always with an empathetic user-centric lens.

Product Design

  • Desktop & Mobile Apps
  • Product Strategy
  • UX Research
  • Design Systems
  • Prototyping
  • UX/UI Design
  • Accessibility
  • SaaS & Enterprise
  • Startups & Early Stage

Tools

  • Figma
  • Claude Code
  • Linear
  • Adobe Illustrator
  • + a few more...